JAMMU: Two-day long conference on the theme ‘Moving Towards Sustainable Marketing Practices: Challenges and opportunities’ organised by PG Department of Commerce (SAP: DRS-III), University of Jammu, commenced here on Thursday.
While addressing participants, Prof Manoj Dhar, Vice-Chancellor, University of Jammu, who was Chief Guest during the inaugural session, shared that sustainability has assumed considerable importance in view of population growth, depletion of bio-resources and other challenges. Therefore, we need to develop strategies not only for sustainability marketing but also for conserving our biodiversity by way of its sustainable utilisation, he added.
Prof Manoj Dhar further remarked that biodiversity loss has been much more in last 100 years in comparison to last 3,000 years. He highlighted various initiatives undertaken by University of Jammu for sustainability.
In her keynote address, Dr Ambika Zutshi, Deakin University, Melbourne (Australia) highlighted 10-point action plan given by ‘Talloires Declaration’ that the universities should follow for increasing awareness of environmentally sustainable development viz a viz creating culture, fostering environmental literacy, practicing environmental ecology, involving stakeholders, collaborating interdisciplinary approaches, enhancing capacity of schools, maintaining movement and broadening the services.
Prof Yogesh Upadhaya, Jiwaji University Gwalior; Prof Tejinder Sharma, Kurukshetra University and Sandeep Mittal, General Manager, RBI Jammu also spoke on the occasion.
A total of 100 participants including academicians, scholars and students from various Universities across the country were enlightened by the valuable insights of keynote speakers in two presentations.
Earlier Prof Hardeep Chahal, HoD Commerce in her welcome address touched upon various contours of the conference while formal vote of thanks was delivered by Dr Jeevan Jyoti, Conference Coordinator. The proceedings were conducted by Dr Harleen, Conference Deputy co-ordinator.
Among others Prof Gurucharan Singh, Director, School of Management, Punjabi University, Patiala; Prof Neetu Andotra, Dean Business Studies; Prof Sandeep Tandon; Dr Tarsem Lal, Sunil Kumar, Dr Bodh Raj Sharma and Sandeep Patyal were also present on the occasion.